Berlin Brewing Company
When Berlin Brewing Company decided to refresh its brand and taproom, they called Secrest Design to create their new look. We started by updating their logo with hops on either side of the oval to increase visibility and promote the brewing process. We installed that 12ft graphic over their tap handles. You can also view this lighted graphic through the large front windows. Since New Jersey requires brewery tours for each visit, we designed a large, eye-catching brewing process wall, which engages each customer that walks through the door. Across the hall is the Vintage Brews graphic wall, which displays their previously brewed beer signs. To integrate the history of Berlin into the brewery, we installed a large graphic of the borough's nickname "Long-A-Coming" and installed an outline of New Jersey with their new slogan "Best Town in Jersey, Best Beer in Town." Finally, we designed, and hand painted a beautiful Brewery Swag header sign and printed new custom apparel.